Terms of use
Plain terms for a free, read-and-run library. By using the GTM Institute, you agree to what follows.
What the Institute is
The GTM Institute is an educational and informational library about go-to-market. The frameworks, workflows, worked examples, and templates are here to teach and to help you produce your own work. In v1 the site is free to read, with no account required.
Using the content
You may read the material and apply the frameworks to your own business or work. The deliverables you produce by following a workflow are yours. Please don't republish the content as your own or present it as if it were produced by someone else.
Provided as-is, no warranty
The content is provided as-is, without warranties of any kind. We work to keep it accurate and useful, but we do not guarantee that any framework will fit your specific situation or produce a particular result. You are responsible for deciding whether and how to apply it.
Not professional advice
Nothing here is professional advice — it is not financial, legal, tax, or investment advice, and it is not a substitute for a qualified advisor who knows your circumstances. For decisions that carry real consequences, consult a professional.
Third-party tools and links
The library links to external sites and lists third-party tools in the directory. Those tools and pages are operated by other companies that we do not control. We are not responsible for their content, their availability, or their terms and privacy practices. A listing is editorial and is never a paid placement, but it is also not an endorsement or a guarantee — evaluate any tool on its own merits before relying on it.
Changes and contact
We may update these terms as the site evolves; the current version always lives on this page. Questions can be sent to [contact email]. These terms are governed by [governing law / jurisdiction].