The Directory

Tools, agents, and repos for GTM work

Every agent, skill, tool, and repo the Institute references — listed on merit. Each item shows who built it. No placement fees. Never pay-to-play.

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ClayToolData enrichment and list-building that pulls from many sources into one table, with AI research columns. Useful for turning an ICP into an enriched target account list.Data & enrichment · Freemium + usageThird-partyApolloToolA prospecting database with sequencing and a dialer built in. A single place to find contacts, then run and track outbound against them.Sales intelligence · Freemium + per-seatThird-partyPostHogToolOpen-source product analytics with funnels, session replay, and feature flags. Instruments activation milestones and onboarding drop-off for product-led motions.Product analytics · Free tier + usageThird-party

How this index works

  • Ordered by fit for the job, not by who paid. The Institute takes no placement fees.
  • Every entry states why it earned its place, and who built it.
  • Where we built the tool, it is labelled — Tobto gets no special treatment.
  • Never pay-to-play. A listing cannot be bought, and we don't sell leads to the tools we list.