Agent flow · human-gated

The Positioning Chain

Customer Interviews → ICP → Strategic Messaging. Each step drafts an artifact; you edit it, and your edited version is what feeds the next step. The chain never runs past you.

Session only. This runs entirely in your browser — nothing is sent, nothing is stored, and nothing writes to your CRM. Reload the page and you start over.

  1. Customer Interviews

    Skill: Interview Kit · produces Interview synthesis

    Start from what your best customers told you. Edit the synthesis so it matches your reality — the edits are the point.

    You can stop here. You have a complete Interview synthesis. Every step here is a complete deliverable on its own. Stop after the ICP and you have an ICP — the chain is a convenience, not a hostage situation.

    What your judgment carries forward to ICP

    • Key painsManual list-building eats a day a week · No shared definition of a good-fit account · Reps chase deals that never close
    • Buying triggersA new VP of Sales in their first 90 days · A failed attempt to build lists in-house · Board pressure to make pipeline predictable

    Your synthesized pains and triggers seed the ICP's core pain and buying-trigger elements.

  2. Ideal Customer Profile

    Skill: ICP Builder · produces ICP doc (9 elements) + anti-ICP

    Complete the previous step to unlock this one.

  3. Strategic Messaging

    Skill: Messaging Map · produces Positioning + value map + headlines

    Complete the previous step to unlock this one.