Run The Positioning Chain
3 steps, one flow. Each drafts its artifact; you edit it before it hands off to the next. Nothing advances on a rubber stamp — the chain is only as good as your edits.
This chain runs entirely in your browser for this session. Nothing is stored, triggered, or written back to a CRM — reload and it’s gone. Export the final artifact to keep it.
- Your turn
Customer Interviews
Start from what your best customers told you. Edit the synthesis so it matches your reality — the edits are the point.
Interview Kit drafted this — edit before you hand off.
You can stop here. You have a complete Interview synthesis. Every step here is a complete deliverable on its own. Stop after the ICP and you have an ICP — the chain is a convenience, not a hostage situation.
What your judgment carries forward to ICP
- Key painsManual list-building eats a day a week · No shared definition of a good-fit account · Reps chase deals that never close
- Buying triggersA new VP of Sales in their first 90 days · A failed attempt to build lists in-house · Board pressure to make pipeline predictable
Your synthesized pains and triggers seed the ICP's core pain and buying-trigger elements.
You are the gate. The next step only sees what you confirm. - Waiting
Ideal Customer Profile
Waiting on your handoff from Customer Interviews.
- Waiting
Strategic Messaging
Waiting on your handoff from Ideal Customer Profile.
Stateless by design · nothing is sent · nothing is stored · reload = start over