ICP template (9 elements + anti-ICP)

What’s inside

• The 9 ICP elements as fields
• An anti-ICP section
• A one-page battlecard layout

The template

This is the whole file — what you see here is exactly what downloads.

# ICP template (9 elements + anti-ICP)

> A fill-in template for the nine ICP elements plus the anti-ICP and a one-page battlecard — the exact deliverable the ICP workflow produces.

---

## The 9 ICP elements as fields

_Fill this in._

## An anti-ICP section

_Fill this in._

## A one-page battlecard layout

_Fill this in._

---

Template from the GTM Institute — https://gtminstitute.com/resources/ideal-customer-profile-template
Free to use and adapt.

Pair it with

A template is the artifact; the topic is how you fill it in well.

• How to build an ideal customer profile (ICP)