diagnostic~3 minBuilt by GTM Institute

GTM Diagnostic

Answer one question per pillar and get a scorecard across all seven, with the exact topics and skills to fix your weakest areas first. Runs entirely in your browser — nothing is sent or stored.

You'll walk away withA 7-pillar scorecard + prioritized next steps

  1. FoundationsCan you name your ICP's nine elements and your anti-ICP?

  2. ProductDo you have a defined activation milestone that users reliably reach?

  3. MarketingDo you have at least one repeatable channel that produces pipeline?

  4. SalesIs your sales process defined with stages and exit criteria?

  5. Customer SuccessDo you know your churn rate and why customers actually leave?

  6. Revenue OperationsIs your GTM data consistent across marketing, sales, and success?

  7. GTM AIHave you decided where AI helps your GTM and where a human must stay in the loop?

How to use it

Answer one question per pillar honestly — the scorecard is only as useful as the honesty of the inputs. Each pillar scores 0–3, and the tool surfaces your two or three weakest as the place to start.

Why it works

Go-to-market is a system, and a system is only as strong as its weakest link. A great sales motion cannot save a wrong ICP; excellent retention cannot fix a channel that produces no pipeline. Fixing the weakest pillar first returns more than polishing a strong one.

Where this leads in the Library