checklist~10 minBuilt by GTM Institute

GTM Launch Checklist

A stage-by-stage checklist covering the deliverables a go-to-market launch depends on — from ICP to pricing to the first sales motion. Print it, work it, and follow each item to the topic that produces it.

You'll walk away withA worked launch checklist mapped to Library topics

Foundations — before anything else
  • How →
  • How →
  • How →
  • How →
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Product — something worth launching
  • How →
  • How →
  • How →
  • How →
Go-to-market — the first motion
  • How →
  • How →
  • How →
Operations — able to sell and support
  • How →
  • How →

How to use it

Work top to bottom. Each item is a deliverable, not a vibe — if you cannot point to the artifact, the box is not checked. Every item links to the topic that produces it.

Why it works

A launch fails quietly when a foundational deliverable is missing — no ICP, no defined activation, no sales process. The checklist makes the missing artifact visible before launch instead of after.

Where this leads in the Library