selector~4 minBuilt by GTM Institute

GTM Motion Selector

Answer a short set of questions about your price point, buyer, and product, and get a recommended go-to-market motion with the reasoning — and the topics that build it. Runs in your browser; nothing is stored.

You'll walk away withA recommended GTM motion + the reasoning

  1. What's your annual contract value?

  2. Who decides to buy?

  3. How fast does a new user reach value?

How to use it

Answer three questions about price, buyer, and time-to-value. The tool weighs your answers toward product-led, sales-led, or hybrid, and names the reasoning so you can disagree with it.

Why it works

The acquisition model is upstream of most channel decisions — it decides what your funnel is trying to do. Picking channels before the motion is why budgets get spread across tactics that were never going to fit the business.

Where this leads in the Library